Rosé Today is an organization with one goal in mind, to get you to “drink pink.”
Built upon Bob Ecker’s wine competition exclusively for rosé wines, Rosé Today is larger than the competition alone, with a year round focus on advocacy and events to encourage exploration and enjoyment of rosé wines.
To that end, Craig Palmer, Allen Habel, and Nancy Johnson held the inaugural Country Garden Party at Jaxon Keys Winery & Distillery in Hopland on Saturday, June 17, 2017.
A Country Garden Party was an all-day immersive celebration of rosé wines, featuring 30 of the top medal winners from the recent 2017 Rosé Today competition, four differently themed food stations utilizing the skills and creativity of student chef teams overseen by Chef Lars Kronmark of the Culinary Institute of America at Greystone, and three panel discussions.
The competition saw 239 entries from 12 US states as well as 9 countries including Austria, France, New Zealand and Morocco. I’m happy to note that better than one in six of the domestic dry rosé gold medal or better winning wines were from Mendocino County, with over half of those coming from winery members of the Anderson Valley Winegrowers Association.
The day was hot, but there was shade and plenty of chilled delicious rosé wines, and the day’s educational sessions were held in the wonderfully cooler barrel room at Jaxon Keys.
Officially, the folks at Rosé Today proclaim that “every day pairs better with rosé,” and I can attest that the event attendees were in full agreement on Saturday.
Among the wineries pouring, AVWA members and/or event participants BARRA of Mendocino, Ferrari-Carano, Greenwood Ridge, Handley Cellars, Jaxon Keys Winery, Lazy Creek Vineyards, and Yorkville Cellars stood out for me.
The food included Cannoli di Fegato Grasso and Melanzane from “Team Italy,” Foie Macaron and Croque Monsieur from Team France,” Whipped Brie on Savory Shortbread and Watermelon Cooler from “Team California,” and Pato con Fresas and Manchego & Picada Stuffed Endives from “Team Spain.”
The panels saw Bob Ecker talk about the competition, Stephanie Christofferson talk about wine in the digital age, but for me the highlight was an exploration of Mendocino County rosé wines led by me and presented by winery owners and winemakers.
I was asked to offer a look at a variety of different rosé wines and looked no farther than my own wine cooler at home. The wines presented have all been shared with family and friends over and over because they simply taste great. I chose the wines prior to the competition, reached out and secured participation from the wineries, and then was bemused when none of the wines I selected took a gold medal at Bob’s competition.
Among the wines I chose were the Best of Show Rosé from the most recent Mendocino County Fair Wine Competition, Double Gold and 98 point and Best of Region rosé wines from the California State Fair Wine Competition, and Double Gold rosé wines from the San Francisco Chronicle Wine Competition. The four wines I chose were previous gold medal winners all, but not on the day that the Rosé Today Wine Competition was held.
I had more than one winery owner offer to back out of my panel and allow me to substitute a local gold medal winner, but I was happier to stay with my selections because it gave the session a new and interesting focus.
With all the respect in the world for the judges and their determinations, I was able to share a few thoughts about competitions, and the value of a gold medal.
First, wine competition judging and results are subjective. Whether a judge had a fight with a spouse or a night of lovemaking the previous evening, whether the wine tasted just before was flawed or high alcohol or cloyingly sweet, whether a judge likes a particular shade of pink… these and so many other factors can dramatically change how a particular wine is perceived.
Rosé wine is, insanely, already a difficult sell for some, not garnering the same respect among snobs as Cabernet Sauvignon. A pair of authors at an earlier Rosé Today event put down White Zinfandel and everyone who drinks it.
The wine industry does a terrible disservice to itself and consumers in allowing the snobby perception of wine to continue. There are a number of 100% varietal Zinfandel blush wines that are well made and delicious. Personally, I embrace the consumption by others who enjoy drinking the marginally drinkable factory made White Zin that I would not, because at least they are drinking wine, instead of soda or milk or beer with friends and family.
It is much easier to find a White Zin drinker and show them the wonder of dry rosés of Pinot Noir, Syrah, Malbec, Merlot or a host of blends of these and other varietals, including Zinfandel, than try to convert a soda drinker to good wine. Embrace, educate, encourage; that’s what we as an industry should be doing.
The day’s best attended panel was the tasting of Non Vintage Scharffenberger Cellars Brut Rosé Excellence presented by winemaker Tex Sawyer of Scharffenberger Cellars, 2016 Seebass Family Wines “Fantasie” Rosé of Grenache presented by winery owner Scott Willoughby of Seebass Family Winery, 2016 Barra of Mendocino Pinot Noir Rosé presented by Owen Smith of BARRA, and the 2016 Lula Cellars Rosato presented by me as the folks at Lula got tied up.
Tex, Scott, and Owen shared their wines and each was a superstar, their presentations as different as their wines.
Each of their wines showed brilliantly, each clearly worthy of a gold medal. The panel tasting and discussion showed why it is important to trust your own palate, Taste wines, buy and drink what you like. Gold medals are nice, highly rated wines are nifty, but the only judge that matters is the person tasting and buying a wine, especially considering the panel’s demonstration about the subjective nature of awards.
Owen Smith presented a question or conundrum for the session’s attendees, he asked how we as wine lovers get the message about rosé wine out to the larger public. I loved the question because it aligns perfectly with my perceptions of our industry.
Again, we need to stop being so snobby, we need to encourage and be more inviting, and we need to educate, educate, educate.
The folks at Rosé Today are doing just that. Their mission isn’t just about one competition and one event each year, but an ongoing and evolving conversation, education and encouragement, advocacy and celebration, support of all rosé wines. Join them online to be part of that conversation.
Their efforts and the one small portion I helped with sparked conversations, and talks have begun about holding similar events, similar panel tastings and discussions in Nebraska and Virginia.
Closer to home, I have a wine cooler filled to capacity with wonderful rosé wines, and the sharing will continue each and every day after work, when a new bottle is opened to enjoy with family and friends.
Cheers,
John