Biodynamic Musings, Monsanto, Hopland, Working for Free, and a Wine Competition

I come from an organic tasting room, I understand organics. Biodynamic is good, but for me, ventures into practices of questionable value. Animals and a variety of plants on vineyard property is great for me, it provides a richer experience for me as a visitor. I don’t know if baby goats headbutting each other makes a better wine, but it is entertaining. Where biodynamics loses me is the whole cow horn thing. Cow horns are crammed full of cow manure, then planted on a full moon on an equinox, dug up six lunar months later on another equinox, added to a container of liquid made up of virgin’s tears, allowed to steep like a witch’s brew over another period of lunar cycles, and spread by a Catholic priest’s aspergillum throughout the vineyard in a rite reminiscent of the ritual sprinkling of Holy water. Poo-in-the-horn tea is just one of several preparations that are created to fortify the vineyard, strengthen the ecosystem, and produce wines more naturally.

I would love to see a vineyard test block where half the rows are grown organically, and the other half are grown biodynamically. I would like someone to show me empirical evidence of the superiority of biodynamics over mere organics; until then, I will look upon biodynamics with some skepticism, as some sort of ritualistic magic ju-ju voodoo.

I posed the question of measurable efficacy supporting biodynamic growing practices to Ann Thrupp, Director of Sustainability at Fetzer, and she responded, “I am aware of only a few scientific studies that have been done to compare biodynamic and organic vineyards (see literature by Professor john Reganold, for example). It is difficult to prove scientifically that there are improvements in quality, based on such studies…However, in blind tastings, many biodynamic wines score high.”

Cesar Toxqui makes great wine for Cesar Toxqui Cellars and is working to improve the biodynamic wines of Jeriko, which I am confident he will be able to do. Cesar knows of my skepticism, but will be trying to educate me regarding biodynamics in the near(ish) future, touring me from vineyard to winemaking at Jeriko.

Nance Billman, during my recent visit to Saracina, while acknowledging the over the top ritualism in some of the preparations involved in biodynamic farming, described a near miraculous almost immediate increase in vine vitality when those preparations are administered.

I have tasted many biodynamic wines, and they are almost universally good. I don’t think they are good because they are biodynamic per se; instead I think that the attention to detail, the commitment that goes with biodynamic farming leads a winery to make good wine. I have no proof that a biodynamic wine is any better than an organic wine, but I am confident that biodynamics don’t make a wine worse.

Paul Dolan, Bonterra, Mendocino Farms, Jeriko, Saracina, there are plenty of folks making great wine with biodynamic grapes. Everyone of them is earnest in their belief, their dedication; you can feel the passion for biodynamic farming. I would like to know what they know, because all I hear are anecdotal tales of magic, and it may just be me, but I can’t take the leap and need more science based evidence before I am buying that biodynamic farming is anything but effectless ritual.

I’m not ready yet to drink the poo-in-the-horn tea biodynamic kool-aid.

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I was approached a few months ago to answer some questions about sustainability for my winery that could appear on a website, and the piece was published yesterday.

I forwarded the questions to my boss who kicked them back to me to answer. I forwarded my answers to him for review, and while observing some of the answers were “over the top,” he suggested only one edit to correct a mistake.

I did not know it at the time, but my boss, an organic farmer for over 40 years, abhors the word “sustainable.” Guinness runs a CCOF certified organic farm and vineyard. CCOF organic means something. Demeter Biodynamic means something. Sustainable isn’t measured, it isn’t certified, and lots of wineries use the term to cloak themselves in a green-ness that they haven’t earned, cheapening the efforts of real organic and biodynamic growers.

In my naiveté, not yet knowing that perhaps I too am supposed to hate the word, I completed the sustainability survey.

Naive, well, not entirely. I researched the folks who were asking for the survey answers, and found the monthly Lempert Report Newsletter where the piece would be published was sponsored by Monsanto imagine.

A Google search of “Monsanto imagine” led me to several pages suggesting that Monsanto imagine is a greenwashing public relations effort on the part of Monsanto, an effort to blur the line obscure the chasm between themselves and responsible Earth friendly organic family farmers.

The answers Guinness found “over the top” were not included in the piece linked above. The following passages were edited out of the piece appearing on the site paid for sponsored by Monsanto imagine:

“At McFadden Vineyard, it is unthinkable that people would choose wines and foods made with synthetic chemical fertilizers, poisonous pesticides and herbicides, from bio-engineered Frankenfood seed over delicious, healthy, natural, organic, sustainable wines and foods.”

“Right is right, doing things right, the right way, doesn’t need to be measured. The thought of dumping poison on our food or using genetically engineered crop seed is unthinkable. At the end of the day, are you proud of yourself? Does your wine and food make people happier? We notice something that can be improved, and we get around to making those improvements; that the greener, more sustainable, or organic choice sometimes is the less expensive choice, or sells better, is just a bonus.”

“Let’s have a cooking contest. We’ll make a fruit ice cream. I’ll use organically grown fruit from Mendocino County, and organic dairy products from Clover in Sonoma County. My competition has to use FrankenFruit, fruit from biogenetically engineered seed, grown with poisons, and cheap milk products loaded with Bovine growth Hormones. We’ll ask consumers which ice cream tastes better. I will win. Things that taste good always win out over things that don’t taste good. Growing organic, growing sustainably, is better for the environment, society, and the economy than the alternatives. Tastier too.”

Where sustainability pushes buttons for Guinness, Monsanto does it for me. I liked the piece I wrote, and the idea of Monsanto publishing a piece critical of their practices tickled me. While the piece didn’t get posted intact, you got to read the juicy parts here.

Genuine Green Revolution!

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I live in Ukiah and work in Hopland. Hopland is truly a small town. Businesses engage in cooperative efforts to help each other. The more we help each other, the more we end up helping ourselves.

I take pictures for Margaret at Weibel, and Margaret tries to save decorative plants at McFadden from being killed by my black thumb.

I want to see the Hopland Inn succeed. A successful Inn is a place late afternoon visitors to Hopland can stay after a more complete wine tasting, to possibly begin anew at another tasting room the following morning. I have knocked out a new marketing piece for Amie that better presents what the Inn offers, and am working on another smaller piece that can be created less expensively than my first.

Gary of Campovida, a local resort, escorts his guests to the Hopland Inn for afternoon cocktails at the Inn bar.

Margaret and I, Amie and Gary, none of us are rivals, competitors, but instead cooperative partners with a shared stake in the success of Hopland.

The people who live and work in Hopland, their love for the town, makes Hopland a place worth visiting. locals love playing bhost, and visitors are charmed by the small town friendliness set in the middle of amazing natural beauty.

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I sought a spot on the Board of Destination Hopland, and on the Hopland Passport working group. I welcome taking the social media marketing reins, and increasing our visibility. On top of my winery job, with uncompensated extra hours spent working at home, I am going to be spending more uncompensated hours doing what I do well for the benefit of others.

I am not a business owner, my extra work will not increase my ownership equity value. I am a wage, not a salary plus benefits, employee. I am taking on the extra work for two reasons; one is to benefit my employer, by helping to increase Hopland tourism, I benefit the person who signs my checks, and the other is because I saw an area where my skill set, my abilities, passion, and experience could improve what is being done for Hopland in a way no one else had done. I really look forward to the next year’s work.

The reward for my volunteer efforts has been increased requests for volunteer work. More business owners would like me to give up my time freely so as to work toward increasing their revenue. I can’t say that I blame them for asking, but today I found myself drawing a very clear line: I have more than enough on my plate. I will meet every commitment I’ve made with professionalism and pride, to the best of my ability; but I am not taking on any more unpaid gigs.

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Next Friday, August 5, 2011, at 7:00pm, the winners of 35th Annual Mendocino County Wine Competition will be announced at a farm to table dinner hosted at Jeriko Estate north of Hopland. The event is open to the public, come and taste Mendocino County’s best wines at the Grand tasting, paired with a locally harvested dinner. Tickets are just $75, or $65 for wine industry members, and the event will sell out, so hit the link above and buy your tickets now.

I’ll be there, representing McFadden Vineyard, hoping for some Gold. While we are cooperative, not competitive, I would gladly lug some bling from Jeriko to McFadden after the event. Just sayin’.

 

A rare opportunity to taste the heart of Mendocino County

Coro Mendocino, I’ve written about it before, but with a rare tasting coming this weekend, it bears writing about again.

A group of Mendocino County winemakers create a Zinfandel based wine blend where Zinfandel accounts for between 40 and 70% of the finished wine. The remainder is limited to classic Mendocino County varietals, but a winemaker can use any varietal, traditional or not, up to 10% to create the best wine possible. The idea is to capture the heart (Coro is Italian for heart) of Mendocino County, the heart of the vintage, in a bottle.

There are 13 winemakers who take part in the Coro Mendocino cooperative association, and all the winemakers must approve a Coro in a blind group tasting prior to the blend being allowed to be called a Coro Mendocino.

Each Coro Mendocino is different. In a single vintage there could be 13 different Coro Mendocino wines, each with a different blend of grapes, each grown in a different part of the county, each blended by a different winemaker. All delicious, none closely resembling the next. Each Coro Mendocino is sold for $37, is bottled uniformly, carries matching labels, with the winery name noted but subordinate to the Coro Mendocino identification.

This Saturday, April 16, 2011 Sip! Mendocino in Hopland will be hosting a tasting of 10 different 2007 Coro Mendocino producers from 6-9 pm. Graziano, McDowell, McFadden, Fetzer, Golden, Dunnewood, Brutocao, Philo Ridge, Parducci, and McNab Ridge will be poured. The cost is only $20 for the general public, and Sip! Mendocino wine club members may take part at no charge.

Be sure to taste the McFadden Vineyard Coro, it is 60% Zinfandel, 27% Syrah, and 13% Petite Sirah; add it up and you get 100% delicious. Rich warm cherry and berry fruit, chocolate, herb, rich and full, big yet easily drinkable, with a long, lingering, tapering finish. I may be biased, I am the Tasting Room Manager and Wine Club Coordinator at McFadden Vineyard, but I think it may be the most delicious of the 2007 Coro Mendocino wines. The great news is that on Saturday you can taste them all side by side and decide for yourself which is your favorite.

Until ZAP has the sense to invite all the Coro Mendocino wines to be poured at January’s annual Grand Zinfandel Tasting in San Francisco at Ft. Mason, this is your best, least expensive opportunity to taste the line up. Call Sip! Mendocino to secure your spot at Saturday night’s tasting, (707) 744-8375.

EDITED TO ADD: Amusingly, because it demonstrates my fallibility, it turn out Coro does NOT translate as Heart going from Italian to English. Coro is Chorus. Cuore is Heart. I am not as fond of the imagery of tasting the Chorus of Mendocino County. Romantic that I am, Coro SHOULD be Heart. Thanks to Eugene Gonsalves for catching my error, allowing me to note if not correct it.

 

Miami, my son’s basketball teams, and early March winery visits

I am leaving home today, traveling to Miami for a weekend gig at an art festival in South Miami.

On my way, I’m picking up a six pack box of wonderful Ultima Burgundy wine glasses won in an internet giveaway promoting the Pinot Noir Summit in San Francisco this Saturday, Feb 26. I figure it is easier, and greener, for me to jump off the freeway and pick up my glasses than to see them packed and shipped.

When I return from Florida next week, I will be picking up two bottles at Hopland to replace two bottles that were broken in shipping from Louisville, Kentucky. Fetzer wines are made nearby, but Fetzer is owned, marketed, and distributed by Brown-Forman in Louisville. Again, rather than repackage and ship two bottles across most of the continent, I offered to stop in and pick up two bottles at the winery.

As a huge bonus, I will also be touring Fetzer in Hopland. I am pretty excited. A goal of my wine blog when I started writing was to illuminate good wines to pair with meals, that are affordable. Wines with a good QPR, or quality/price ratio. A New Year’s writing resolution for 2011, I decided to focus more of my attention on the wines of my home county, Mendocino County.

Fetzer is the biggest winery in Mendocino County, and their economy of scale allows them to keep their costs low, which makes for widely available, good tasting, affordable wines – exactly what I want to write about. Touring is great, because the winery has no tasting room, or organized tours, and I am pleased to receive this kind accommodation. I will also post, at a minimum, tasting notes on Fetzer’s Cabernet Sauvignon, Merlot, Syrah, Chardonnay, Riesling and Gewurtztraminer.

I will also be able to visit, tour and taste wines from Bonterra, Fetzer’s sister winery under Brown-Forman, located off Hwy 101 near Hopland.

Home from Florida, when the weather is nice enough to take some outdoor blue sky, green grass pictures, I will also be visiting Kimmel Vineyards in Mendocino County’s Potter Valley. The Kimmel family offered to drop wine samples off at my home for taste and review, but once again I can save them a little gas and hassle by visiting with the intention of writing a winery visit feature piece in the future.

I have a 13 year old son, turning 14 next month, that played on three basketball teams this year. Charlie is just over six feet tall, and was the starting Center for his 8th grade school team, the Pomolita Panthers. Charlie also played as the tallest Center for St. Mary’s of Ukiah 8th grade boy’s CYO team, and a Ukiah City League team. Three teams has meant practices nearly every day, and three to five games most weeks for several months. Many days involved two practices, or a practice and a game. After months of happily being my son’s chauffeur to practices and games – these experiences only come around once – I will soon be free to visit more wineries more often.

Although I wish I could have been more wine busy the last few months, I have to say that watching my son practice, play, and grow has been terrific. His teams were good, but not great. They could have been great, but something got away from them. Charlie’s teammates are incredibly talented, each differently talented, and when they play together at their best they are amazing, unbeatable. Unfortunately, they got off track, not running plays crisply, losing focus, failing to execute in games what they mastered in practices.

I hope we find a good AAU, or other summer basketball program for Charlie, and next year he will try out for the Ukiah High School Freshman Wildcat team where rival middle school basketball team players will compete to make the squad. If Charlie plays for Ukiah High School next year, that will be the only team he plays on during the season.

Okay, I am out of here. I’ll write more when I’m back, early in March.

 

Announcing a winner, and a visit to Campovida

I am thrilled to announce the winner of two tickets to ZAP’s 20th Anniversary Grand Zinfandel Tasting, the biggest Zinfandel tasting in the world each year, and what many feel to be the crown jewel big event of the entire 3 day, 4 event Zinfandel Festival.

Earlier this week, I announced the ticket giveaway contest, writing

To be in consideration for the pair of tickets to the Grand Zinfandel Tasting, name a Mendocino winery that produced a Coro Zin blend in 2010. Leave your submission as a comment to this post. Contest entry submissions will be accepted through noon California time, this Thursday, Jan 20, 2011.

I spread the word using facebook and twitter, and received entries from eight folks, and correct qualifying entries from seven.

For the record, the 11 wineries of Coro Mendocino are Brutocao, Mendocino Vineyards, Fetzer, Golden, Graziano, McDowell, McFadden, McNab Ridge, Pacific Star, Parducci, and Philo Ridge Vineyards. The 2007 vintage was released on Saturday, June 26, 2010 at the Little River Inn on the Mendocino Coast. Coro Mendocino wines from all 11 wineries were poured that evening.

When there were only 6 correct entries, I was going to use a die to determine a winner, each die side representing a contest entrant.

I went looking for my 7 sided die when I received the, just barely in time, 7th correct qualifying entry; but I don’t have a 7 sided die.

From my son’s room, I did find a set of various energy cards from Pokemon, the card game. I chose 7 different energy cards, one to represent each contestant, directly from cellophane packaging. The contest instruments of randomization could not be more fair, more even.

These are the entrants, their qualifying winery, and their energy card:

Robin Miller – Golden Vineyards – Psychic Enrgy Card

Gina Braden – Brutocao Cellars – Lightning Energy Card

Sara Raffel – Fetzer – Darkness Energy Card

Michael McMillan – Graziano – Water Energy Card

Elizabeth McLachlan – Brutocao, McFadden, Parducci – Metal Energy Card

Ian Karch – Pacific Star Winery – Fighting Energy Card

Brendan McGuigan – McFadden – Grass Energy Card

I shuffle cut the cards for ten minutes, chose one at random and it was the Metal Energy Card.

That means Elizabeth McLachlan is the winner of the pair of tickets to ZAP’s Grand Zinfandel Tasting. Congratulations to Elizabeth, and thanks to everyone who entered and made this a fun contest.

Tickets are still available for purchase to attend the Grand Zinfandel Tasting at Fort Mason in San Francisco on January 29th. Tickets are not available for all Zinfandel Festival events, having sold out, so I would urge anyone considering purchase to hurry and do so.

Cheers!

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Yesterday, I visited Campovida, home to the wines of the Magnanimus Wine Group, to drop off a package.

While there, even without a walk through the gardens, I was wowed by the serenity and beauty, the magic of the place…again.

I took a couple of pictures, sort of abstract for being close ups cropping out background information or clues. I thought of it as a deconstructed view of my visit. Enjoy.

 

Mac, Zin and Coro

I’ve missed you. Thanks to everyone who visited John On Wine, looking to see if my favored iMac was repaired and if I was back to writing new posts; thank you for your loyalty, kindness, and patience.

I took my computer to Simon Kerbel, an Apple certified Mac specialist who runs his Mac Angel business out of his Sebastopol home. My computer was repaired in less time and at much less cost than I had initially feared, and I highly recommend Simon to any North Coast wine country Mac owners who find themselves in need of repair or upgrade. Simon, Mac Angel, macangel.biz, (707) 861-0606.

My writing station; a PC, and my iMac with a second display monitor to work with.

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ZAP, Zinfandel Advocates & Producers, is an organization that celebrates Zinfandel, the red wine varietal grape, and works to bring attention to Zinfandel, publicizing the varietal’s primacy as the wine that is California’s own.

Earlier this year, I wrote about the Zinfandel tasting events surrounding ZAP’s 19TH Annual Zinfandel Festival; the Zinfandel Festival is held late in January each year at San Francisco’s Ft. Mason.

All varietal wines bottled in California, from Alicante Bouschet to Zinfandel, must have at least 75% of the varietal named on the bottle to be varietally named or the wine must be called table wine. Zinfandel often has a little Carignane blended in, just as Cabernet Sauvignon often has a little Merlot, and Sauvignon Blanc often has a little Semillon. These blends are traditional because over time these wine blends have often improved the unblended wines they came from. The sum is greater than the parts, winemaking as alchemy – gold (medals) from the crucible of the wine lab or cellar. There are wines that take the blending farther, and end up with no single varietal reaching the necessary 75% required for varietal naming on the bottle, 40% Zinfandel, 35% Carignane, 25% Grenache as an example; sometimes these wines, often tasting incredibly delicious, carry the name “Red Table Wine.”

Wine lists and market shelves are not set up for “Red Table Wines” or “White Table Wines,” and many wonderful expressions of a winemaker’s art become unwieldy, difficult to market or sell, wines.

ZAP is dedicated to Zinfandel and has required that the wines poured at their major tasting, the Grand Zinfandel Tasting, be Zinfandel, containing at least 75% Zinfandel.

Last year, at the Flights Zinfandel panel presentation tasting, an exploration of Zinfandel blends, many of the wines were “Red Table Wines,” with no varietal reaching 75% content. Some of the blends were the winemaker’s art, cellar or barrel blends, but some of the blends came from what are known as field blends.

Zinfandel has been planted in California a very long time, many old vines are from century blocks, plantings at least 100 years old. Many of these old vineyards have other grape varietals intermixed with the Zinfandel, some Carignane vines planted among the Zinfandel vines. At harvest, the winemaker could pick everything at once, crush it all at once, age it all together, and, in time, bottle a blended wine, a field blend.

ZAP has announced that with a unanimous vote of their Board of Directors, traditional Zinfandel blends, based on historical field blends, where Zinfandel is the dominant grape variety and Zinfandel accounts for at least 34% of the blend, may be poured at the 2011 Grand Zinfandel Tasting at next year’s 20th Zinfandel Festival.

“ZAP’s role in telling the complete, historically accurate story of Zinfandel will be enhanced by the inclusion of classic California field blends as part of the annual Festival and as part of the organization’s educational repertoire,” explains Joel Peterson, winemaker at Ravenswood, and ZAP Board member, “the Zinfandel field blend is the type of wine that would have made California famous 80 years ago, if it hadn’t been for Prohibition, this wine would have been California’s Bordeaux, Chateauneuf-du-Pape or Chianti—a blended wine made from grapes chosen by the people of the region, through mostly trial and error, to produce the best wine they thought the region could produce.  In other words, a fine regional wine only associated with California made no where else in the world.”

Zinfandel blends that come from winemaker choices in the cellar or lab, but use the same grapes traditionally found in classic field blends, and meet the Zinfandel dominant and 34% Zinfandel minimum content, are eligible to be poured as well.

The grape varieties for these Zinfandel field blend inspired wines can be Alicante Bouschet, Barbera, Black Malvoisie, Burger Carignane, Grand Noir de la Calmette, Grenache, Lenoir, Mataro (Mourvedre), Black Muscat, Negrette, Peloursin, Petite Bouschet, Petite Sirah, Semillon, Syrah, Tempranillo, and/or Teradalgo – and, of course, Zinfandel.

Closer to home, Coro Mendocino is a cooperative venture where 11 Mendocino County wineries make individual Zinfandel dominant blends; the idea is to produce wines featuring the best grapes of Mendocino County, thematically similar in style, yet unique to the individual winery’s vision, the blend containing 40-70% Zinfandel, with blending grapes being Syrah, Petite Sirah, Carignane, Sangiovese, Grenache, Dolcetto, Charbono, Barbera, and/or Primitivo. Winemakers may also blend in up to 10% free choice in creating their wine. Wines must have at least 1 year in barrel and at least 6 months in bottle before release. The alcohol level must fall between 12.5% and 16%, pH, total acidity, glucose/fructose enzymatic, volatile acidity, and malic acid also have agreed upon ranges. Oak barrels may be 25%-75% new oak.

The 11 wineries of Coro Mendocino are Brutocao, Mendocino Vineyards, Fetzer, Golden, Graziano, McDowell, McFadden, McNab Ridge, Pacific Star, Parducci, and Philo Ridge Vineyards. The 2007 vintage release party will be 6:00 pm on Saturday, June 26, 2010 at the Little River Inn on the Mendocino Coast. Dinner for two, with a tasting of all the wines, and a complete set of all 11 2007 Coro Mendocino wines to take home is just $480. For reservations, call toll free (888) 466-5683.

Some Coro Mendocino wines could be poured at ZAP’s Grand Zinfandel Tasting, but others would be excluded because of varietal choices in conflict with ZAP’s traditional field blend varietal list.

Yesterday, I asked Julie Ann Kodmur, ZAP’s publicist extraordinaire, about an odd anomaly I noticed in the list of ZAP approved field blend grapes. From my e-mail to Julie:

Semillon is a white wine grape. I know that there are numerous instances of white wine grapes being planted in “Zinfandel fields” or barrel blended, but I wondered at the inclusion of Semillon on the list in your press release, but the exclusion of other Bordeaux whites like Sauvignon Blanc. I also wonder at the inclusion of Rhone reds, but the exclusion of Rhone whites like Marsanne.

Are the heritage wines limited to those blended from the list below, or are other varietals allowed? I imagine some Mendocino Coro wines would be excluded if this list is set, while other Mendocino Coro wines, perhaps showing better Zinfandel blend characteristics might be excluded, if the list of varietals above is complete, finite, closed.

It almost seems as if a small handful of winemakers got together and made a list of grapes grown in their wine property blocks and called it a day.

Julie kindly forwarded my note to Zinfandel superstar winemaker Joel Peterson of Ravenswood, who responded today:

Hi John,

Thanks for your comments on the list of grapes included in the Zinfandel field blends.  The inclusion of Semillon in that particular list was the result of an accident.  While we recognize that there were many white grapes that appeared in some of these plantings, (Palomino, Sauvignon Vert, Berger, and French Colombard, to name a few others), the number of vines was usually so small as to be insignificant and they did not warrant inclusion.  While these grapes were on our original list, it was decided by the ZAP board that they be stricken from that list.

The list of Heritage Blend grapes is derived from a number of sources; experience of people in the field with their own old vineyards and various historical records from the era that these blends were being formulated. Understand that the key word here is “Heritage” Field Blends.  While I realize there are a number of other blends being made today that include Cabernet and other varieties not on the list, they would not be included as Zinfandel heritage field blends.  This was meant to be a historical reference point and an augmentation to our understanding of Zinfandel and its kin.

I suspect the list as it exists is not complete and will undergo some modification.  The key to additions is that they exist in significant proportion in existing Heritage Field Blends or in pertinent reference literature concerning these blends.

I hope this is helpful.

Joel

If you read my companion pieces from this year’s ZAP Zinfandel Festival, you know I hold Joel in the highest esteem. In those pieces, I wrote, “I tasted wines that ranged from 100% Zin to a wine where Zinfandel was not the predominant grape. I wondered when a Zin stops being a Zin. I asked Joel, “how much Zinniness (yes, it is a real word, I invented it) is required in a wine to be considered appropriate for inclusion at ZAP?” when we met over lunch at a ZAP event back in January. Joel said, “It is an interesting subject, and the wines that are being made from these mixed black blends have the potential to be some of the best, most singular wines California can produce. It is good to get the conversation about them started again. We lost the thread with the advent of Prohibition and in the process lost what might have been the wine that was our equivalent of Bordeaux, Chateauneuf du Pape, or Chianti. Blended wine made from grapes chosen by the people of that region to represent the best most representative wine that region could produce. Zinfandel is California’s own. There is nothing that even comes close. These talks of blending [Zinfandel] instead of Cabernet or Chardonnay; Zinfandel, Heritage, whatever it will be called, will be how we establish ourselves against European wines.”

Joel’s words then led me to suggest that ZAP might do just what they did, open the Zinfandel Festival up to more wines to be poured. Joel’s words today provide a foundation for a better understanding of ZAP’s announcement.

 

I tried to taste Fetzer’s, but tasted Topel Winery’s wines instead.

I woke up looking forward to doing some wine tasting. My plan was to go to Fetzer’s beautiful tasting room and gardens at their hospitality center in Hopland. Well coated against the cold, the day was beautiful, the mountains misty as ribbons of fog bedecked the mountain folds surrounding the Ukiah Valley.

I hadn’t visited the Fetzer tasting room in seven years, it isn’t really conveniently located, but I wanted to taste their dozen wines and find a jewel or two to recommend as a drinking wine, and perhaps a few more that would pair well with foods. I wanted to write about wines that were available in every store, and at prices that are affordable to anyone that can find their way to my blog.

Fifteen minutes south I turned off the 101 and drove down the empty Tuesday morning road to the Fetzer property. I drove over a bridge spanning the Russian River and came upon what had been the hospitality center for Fetzer.

Signs forbidding entry blocked the roads onto the property, previously maintained gardens gone wild, “for sale” signs. I began to suspect that I would not be tasting Fetzer’s wines.

I continued another few miles up the road to Fetzer’s winemaking facility. It is huge, and quiet in the post harvest, between Christmas and New Year’s Day, way that almost all wineries are quiet. I drove to the Administration building, and the receptionist confirmed my suspicion: I would indeed not be tasting Fetzer wines.

Note to Brown-Forman: How about putting a tasting room on 101 in Hopland, where Brutocao, McFadden, McDowell, Dogwood/Three Families, and Graziano all have tasting facilities? You could have one facility for your Fetzer, Bonterra, and Sanctuary brands. Not as grand as your previous Fetzer Hospitality Center, closed about three years, but accessible and economically sustainable. Just asking’.

I woke up prepared to taste wines, and I was not going to be deterred by a mere tasting room closure. I got back on the 101 and headed south another half hour to Healdsburg, where Mendocino County’s Topel Winery has located their tasting room at 125 Matheson across from the Oakville grocery.

Walking in the tasting room door at Topel, I was welcomed almost immediately by Kevin Roach. Kevin asked what types of wines I prefer as he welcomed me to taste. I let him know I prefer Reds, but enjoy whites as well, and asked him to pour me his four favorite wines out of the fourteen available, the ones most likely to knock my socks off.

Kevin first poured me a glass of the 2007 Pinot Noir, Serendipity, Monterey. While I swirled and sniffed the wine, I looked over the tasting room. Attractive, well laid out, lots of dark wood and copper. Wood cabinets for Topel branded clothing, and for literature display. A smaller (VIP?) private tasting room with table is available as well.

Kevin told me that the grapes for the 100% Pinot came from the Chalone Vineyard, which is located in the Gabilan Mountain range. The Topel website identifies the grapes as coming from Monterey County’s Serendipity Vineyard. Wherever the grapes came from in Monterey County, 2007 was kind to these grapes, and the wine was luscious, with cherry sweet tart and raisoned cranberry aromas and raspberry and cherry flavors. Round, smooth, and balanced. This wine was wonderful. $28/bottle.

Wine #2 was Topel’s 2005 Estate Reserve Cabernet Sauvignon. 92% Cab, 4% Merlot, 4% Petit Verdot. I was pleased to taste this wine. I am a Sonoma County boy, born and raised. the wines I grew up with, tasted, sold, were Sonoma County wines. I live in Ukiah now, in Mendocino County, and I wanted this wine to taste good, I wanted the grapes from my new home to be good ones.

The 2005 Cab had a really low tannin load, was very approachable, with light herb and dark red cherry and berry fruit on the nose and repeating in the mouth. Velvety, smooth, soft, and balanced, with nice subtle notes. This is not a typical brick bat Cab, but a nicely drinkable Cab. $36/bottle.

Wine # 3 was the one year newer, just released three weeks ago, 2006 Estate Reserve Cabernet. 96% Cab, 2% Merlot, 2% Petit Verdot. Same wine, again smooth. A little more tannin evident, but soft. Similar nose and flavor profile to the 2005 Cab; with chocolate and black cherry. Definitely younger, a little edgy. I would let it lay down a while longer. $36/bottle.

The final wine I tasted was the 2006 Topel Estate Blend. 45% Cabernet. 45% Syrah Noir, 5% Merlot, and 5% Petit Verdot. I have never heard of Syrah Noir, Kevin explained that it was a clone of Syrah. The grapes for this unique blend come from Topel’s vineyards on Duncan Peak, west of Hopland in Mendocino County.

Kevin told me that this wine is owner Mark Topel’s favorite wine, I found it unusual. with notes of plum, prune, and fig newton. Again, virtually no tannin load, another incredibly soft wine. I want to retaste this wine the most. The unusual blend led to unusual flavors, and this might be the best, most versatile food pairing wine I tasted at Topel. $36/bottle.

All four wines were soft, supple, balanced, approachable, very drinkable. Tannin providing structure to hand fruit on, but staying out of the way of enjoying the wines. Well oaken, but not oaky. In a word: smooth.

I want the Pinot to drink, the Cabs to have with grilled tri tip, and the Estate blend to get to know better.

I set out to taste affordable wines, under $20, and ended up tasting wines in the $20-$40 range instead. My mission to taste and recommend inexpensive, available, good wines has not been forgotten; but I am really glad I stopped in to taste these four wines from Topel Winery.

 

My last entry started a real conversation; I love it.

My last blog entry, about how the wine industry could do a better job of marketing their product and how wine writers could try to reach beyond the small circle of people they write for and try to reach a larger audience through a serious decrease in snobbery, seems to have struck a chord.

I have seen links to my article receive tweets and retweets, diggs, and email forwardings. My blog numbers have exploded. I have gone from nowhere to the #4 top blog on Wine Blog Network Rankings.

Most importantly, I started a conversation; a real one with differing viewpoints. I am thrilled and amazed at the number of people that have found their way here to my blog, I am so incredibly grateful that some of you felt moved enough to share your thoughts here, on facebook, and by email.

This blog entry is about you, my readers, and what you have had to say in response to my last entry. Here is our conversation so far, please feel free to keep it going.

Shannon L., blog author’s friend, Dec 27 2009 8:46 PM

Walmart and Costco also sell Menage a Trois. Costco being the cheapest at $6.99 a bottle.

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Kelly Doyle Mitchell, owner of juicyplants.com, Dec 27 2009, 8:52 PM

Great read! Loved what he had to say about marketing and the (over)pricing in restaurants!

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John Cesano, blog author, Dec 27 2009, 8:59 PM

Again, better with food than by iteslf, but an absolutely GREAT food wine, and only $1.17 per glass from Costco. Wow. Beer prices for this wine’s superior food pairing qualities. That’s what the wine industry should be telling folks.

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Rob McLean, article inspiration, Dec 27 2009, 9:39 PM

Ok, so I am starting to see some of the light. My parents drank wine but mostly the famous box wines you’d find while at the grocery chain.
I being of the industrial worker type always enjoyed beer and shots as opposed to wine. I must admit a little wine does go a long way, at least to my head.
Appreciate the nod from this writer and friend, I will keep reading and eventually perhaps even change my beer drinking tunes. Admittedly Mr.Cesano already has me looking at the wine in my grocery outlet with more interest. Just haven’t committed as of yet.
Keep it up John, you are the future when it comes to a friendly voice in the wine writing community. I am sure of that.

Always
RK McLean

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Nancy Cameron Iannios, Oregon’s best tasting room and wine club manager, Dec 28 2009, 10:38 AM

Wonderful John! This is my favorite blog yet. I truly believe this would be a worthy submission for national publication with one of the big wine magazines…you should give it a try! I’m definitely going to pass it along to all of my So. Oregon wine associates. It is something that needs to be addressed! I cannot tell you how many guests have stepped right up to the tasting bar with an immediate disclaimer: “please don’t laugh at me if I don’t taste the wine correctly…I’ve never done ‘this’ before.”
First and foremost, wine should be fun and the stigmas associated with wine do need to loosen up. You don’t have to comment on the nose. It’s not necessary to recognize the nuances. You needn’t concern yourself with whether or not you are holding the glass correctly. Wine is meant to be enjoyed. You either like it or you don’t and you definitely do not have to agree with what you read or with what you hear. Reviews aren’t the final authorative word; they are merely one person’s perception and opinion. Each person’s taste buds allow for the final personal review.
The absolute beauty of wine is that it’s subjective. Each person’s experience is as unique as their own fingerprints. Tasting notes are more of an exercise in creative writing than they are a carved in stone description. I’ve seen many a concerned guest struggle to pick up on a flavor that is suggested in tasting notes. A gracious host/hostess can immediately address such concerns and save the whole experience.
I totally agree that you needn’t depend upon the price tag on a bottle of wine in order to enjoy an enhanced food experience. My daughter Rachel turned me onto Bogle Merlot about a year ago. You can purchase it at almost every supermarket for about $7.99. It has allowed me to have a dinner by candlelight experience in between paychecks on more than one occasion!

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John Cesano, blog author, Dec 28 2009, 3:57 PM

Robert Parker Jr. just gave a Napa wine you’ve never heard of (Dana Estates’ 2007 Lotus Vineyard Cabernet Sauvignon), that you’ll never see (only 250 cases made), that you wouldn’t buy ($275 for a bottle of last year’s release), a perfect 100 point s rating. seriously, who really cares? Way to go wine industry, just keep shoveling that news that no real person cares about.

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Shannon L., blog authors friend, Dec 28 2009, 4:49 PM

I love what Nancy has to say. I believe she should submit it so some publication!
I admit, I buy my wine purely by if I like the picture or the title of the vineyard on the label!
I either like it, or I don’t. That simple.

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Shannon E., Wine Goddess, Dec 28 2009, 6:53 PM

[Parker] has to sell his newsletter and books. Look at his audience. Those dudes (readers) need to think they have something up on everyone else. Don’t sweat it just use it in your comedy routine (who is Dana? Is she THAT hot?)

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John Cesano, blog author, Dec 28 2009, 7:06 PM

Today, I checked in with the twitterati of winedom, and the big news was that Robert Parker, THE wine critic, had deigned to grant a 100 point score to a Napa Cabernet you have never heard of (Dana Estates’ 2007 Lotus Vineyard Cab), will never see a bottle of in person (only 250 cases produced), and can’t afford ($275/bottle for last year’s release, this year’s will likely be more). Really, who cares, besides a bunch of wine geek, Frasier Crane wanna-be, Napa cult Cab, fan boys? This news will not effect one single person I know.

Let me say it again clearly to wine writers and the wine industry: give real people news that they can use. Tell real people about wines that are readily available, do not cost an arm and a leg, and pair well with the food people eat at dinner time. Give people a reason to try your product, instead of writing for each other about things real people will never care about.

Just sayin’.

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Josh, author of drinknectar.com, Dec 29 2009, 8:58 AM

This was a very good and well written piece. The wine industry is behind the curve when it comes to 1) vision and 2) marketing and 3) distribution (don’t get me started here)

I love to debunk the wine snobbery of it all. There are a few good wine writers trying to do the same. Both John and Nancy are spot on in their comments too.

Josh @nectarwine (twitter)

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Tamara, author do sipwithme.blogspot.com, Dec 29 2009, 9:03 AM

Good article and I hear what you’re saying, but I personally find it more interesting to taste (and read about) quality over quantity. Not just wine either, same goes for beer. I can drink a tall boy for next to nothing or I can indulge in a deliciously handcrafted local ale. I’d pay 5 times the amount for the microbrew… and I’d be more likely to read a review about it too. Same for food for that matter. Do you want to read about a Big Mac you can get for under $5 or do you want to read about and taste the juicy gourmet kobe beef hamburger loaded with toppings you could never imagine on a burger (like a quails egg!)? News that you can use is good, but it has to be more than just about value. Just sayin’.

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John Cesano, blog author, Dec 29 2009, 10:41 AM

Tamara, your points are valid…as far as they go. When I visited friend in Oregon a couple of months ago, I did not drink a single Budweiser, but I did enjoy a handcrafted IPA or two at Wild River Brewing in Grants Pass. When I listed my 10 Perfect Foods, Kobe beef made the list. I have waxed poetic over wines that most folks, outside of the circle of wine geeks (and yes I consider myself one), will never taste as well.

With nearly every wine writer writing about wines that regular folks will never taste, it just perpetuates the wine industry’s failures to effectively market their wines to a wider audience. If you venture from Oregon to Napa, I’ll look forward to reading your review of the 2007 Dana Estates Lotus Vineyard Cabernet. Your prose is solid, and, as I am a self-professed wine geek, it would be interesting to read your review of a wine no one I know will never taste.

Handcrafted beers, and even Kobe beef, are available to the average consumer. Many of the wines I read reviews of are not.

You seem to be likening the wines I would recommend regular folks try with their meals, over the beer or iced tea they currently drink, to a 24 ounce can of Budweiser. It is just that attitude, dare I say snobbery, that puts so many people off ordering wine.

I love quality. I acknowledge that many more $20 wines will appeal to my palate than $10 wines, and there is a great likelihood that I will enjoy a $40 wine more than a $20 wine; but I’m not writing for myself, or for a circle of other wine writers. I have chosen to write for my friends, most of whom are just just regular folks, most of whom too rarely drink wine. I will write try to find “value” wines that taste good, or pair well with food, review and recommend them. I’ve taken on the job the industry doesn’t do, trying to get regular folks to drink wine now and again.

I think I’m on the right track, this was my most read blog entry by far.

Thanks for the comment. I love your blog and I’m adding it to my blog roll.

John

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John Vitale, editor & publisher of Washington Tasting Room Magazine, Dec 29 2009 1:48 PM

I read your post “So, you don’t get wine writers or the wine industry?” with a big grin on my face.

Cheers, keep up the good work on your blog!

John Vitale

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Scott Casey, Man of Mystery, Dec 29, 2009 9:59 PM

Love your Blog John. I agree with you 1000% wine beats all drinks when it comes to food.

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Nancy Cameron Iannios, Oregon’s best tasting room and wine club manager, Dec 29 2009, 10:10 PM

I’m definitely not trying to get into any debates, but I’m 100% behind John on this entire subject. I’m not convinced that a high priced bottle of wine is a guarantee of “quality”. I personally prefer red wines that have been fermented in New French Oak rather than American Oak. The cost of New French Oak is much more expensive than American Oak so wine producers have to cover their costs by pricing their wines accordingly. New French Oak aging is my personal preference but it’s not an indication of whether or not the wine is of higher “quality”. From my experience there are lots of marketing ploys involved in determining price points. For the most part, these price points have absolutely nothing to do with the actual quality of the wine and have more to do with a marketing manager’s opinion about what is going to make their product move at the best percentage of profit. Some people automatically see value in something with a higher price tag on it, but wine is no different than any other product…it’s about supply and demand and impressions left through marketing efforts. Most “impressions” in the wine industry are created with a sense of snobbery that appeals to a specific market. I think the point that John is trying to make is about industry “impressions” that leave the ordinary person feeling that wine is unapproachable. The “ordinary” person accounts for a much higher percentage of the buying population. So, purely from a numbers standpoint, the wine industry could probably sell more product to a wider audience if they were to take the snob appeal out of their product.

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John Cesano, blog author, Dec 29 2009, 11:37 PM

Nancy, I always welcome your comments. You have a viewpoint I respect, and as the best Oregon tasting room and wine club manager I know, your opinions enrich this blog.

To be fair, I am thrilled with Tamara’s comment as well. I would love people to look at my entries as the beginning of a conversation. I welcome comments, and mine is not the only valid viewpoint. It is entirely possible, perhaps probable, that I will be completely wrong in something I write. Tamara’s thoughts were so well presented that I added her to my blogroll immediately.

As Tamara’s blog is about visiting every Oregon tasting room in a year, it is more than likely that the two of you, Nancy and Tamara, have met.

I tried to taste wines at Fetzer’s tasting room in Hopland today, only to find it was closed about 3 years ago. Instead, I tasted some delicious wines from Topel Winery of Mendocino County at their tasting room in Healdsburg. While I’ll be putting up a new entry tomorrow recapping my visit to Topel’s tasting room, I can say that getting out to taste inexpensive wines looking for some jewels will be hampered if large wine groups are closing their brand’s tasting rooms.

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Denise Slattery, triovintners.com, Dec 30 2009 8:00 AM

Hi – This is a great summation of what’s screwed up in this industry. I like what I have read here. Thanks very much. Couple of things to add: I make wine and have a small winery which is holding on financially but a bit stressed at this time (who isn’t?) I would say the hardest job I have (besides cleaning barrels and tanks!) is marketing my wine. It’s not just about pouring samples in a tasting room. It’s really a 360 degree process that requires me to have everything buttoned up in terms of marketing and communications. Fortunately I really enjoy this part and like the challenge, but I am stunned at how stupidly the industry has organized itself, especially with regard to the point scale / medal winning / incomprehensible review system that we are all (consumers and trade alike) forced to contend with. I loathe kowtowing to the point-people and therefore do not send wine to WS or WA for review. But I second guess myself on this decision with each new release….”What if we actually got a high score on a wine from WS? That’s good for business. Right?”

Most of the wineries in this county (and there are something like 6,000 +) are small, family-run operations that are thriving because they are focused on small lot productions and a hand-crafted product. Making only 250 cases of a particular wine for me is mostly a matter of economics, not about creating an aura of exclusivity. Is the wine better because there’s less of it? Not necessarily. Does it cost more to make because there is less of it? Of course. But I think the point should not be lost on consumers that when it’s gone, it’s gone. So, pay attention and try it because it’s going to provide an experience for you. Not because so-and-so gave it 100 points. Right?

Finally, the craziest obstacle to promoting more everyday wine consumption is the insane restrictions that states apply to the sale of wine. As long as these hold-over restrictions from prohibition continue, and the three-tier system is protected, wineries are prevented from direct to consumer trade in many states. I can deal with the TTB compliance issues (which are also tedious and arcane but primarily there to capture tax revenue) but I loathe the three-tier system and believe this is a restriction of free trade. I think it’s down right anti- American!

To each and every one of you, thank you for writing this blog entry. Your opinions and viewpoints, uniquely yours, benefit us all when shared, and enrich my blog tremendously. Keep reading, keep commenting, keep sipping. Consider signing up as a subscriber of the blog too, Thanks! -John

 

So, you don’t get wine writers or the wine industry? I know why.

I have a friend named Rob who isn’t really a wine guy. Rob isn’t alone, many people aren’t into wine.

The wine industry has allowed a perception that wine is more special than beer to permeate society. Working guys drink beer. Fancy pant elites drink wine.

I don’t know of any other industry that would purposely allow barriers to purchase to exist like this.

With wine, we’re not talking about unattainably expensive status symbol luxury items like Rolex watches, but there are many people who would more willingly buy a Rolex watch than a bottle of wine. With the Rolex, you know what you bought, an expensive, investment grade, time piece.

People just don’t know about wine, and not knowing are afraid to order it.

By allowing wine to be perceived as complex, a beverage for learned experts, the industry has fostered a fear in consumers. “I’m not James Bond, I don’t know a good vintage, or even a wine type; I’ll just have a beer, or a shot of tequila, or a Mojito, or a coke, or iced tea…anything but wine. I don’t want to look stupid in front of my friends or the waiter or the shop keeper.”

At the same time that Bacardi was marketing their rum through aggressive Mojito promotion, and selling more rum than ever, the wine industry was allowing fear to continue to be a wall most people won’t climb to try their product.

I could scream.

I read the blogs of many wine writers, pick up the wine magazines, keep up on marketing trends. 100 point wine ratings, 5 star ratings, indecipherable wine speak, Frasier Crane-esque reverence paid to a handful of producers of wines not available to the general public or too expensive to justify buying. Open a door or window and let’s get some air in here; most of what you’ll read about wine is from writers who have bought into the failed marketing of the industry – of absolutely no interest to anyone outside of the community of wine cognoscenti. Yawn.

Wine is so much better with most meals than beer, or iced tea, or coke, or just about any other beverage, but the industry is not getting that message across; it also hurts that restaurant wines cost triple what they would in a store and wine service is generally poor.

The next time you are in a nice restaurant, you will see many if not most people drinking beer or iced tea instead of wine. I can assure you that given a wine recommendation that would suit their meal better, and offered a glass of that wine at a reasonable price, most everyone would be drinking and enjoying both their wine and their meal more. I blame the wine industry for poor marketing.

Rather than be one of thousands of other wine writers bleating about the same unattainable cult wines, effectively bragging to my fellow wine writers about the wines I am drinking, I want to write about wine for the guy that would rather have wine with his meal but doesn’t want to feel like an ass.

Although wine knowledge is never ending, wine is simple. Let me say that again; Wine Is Simple.

Take the wine I drank my Christmas meal with, a 2008 Menage a Trois from Folie a Deux winery in Napa County’s St. Helena; while the wine goes for $12 a bottle, I just found the same wine on sale at Lucky’s supermarket for $8.99, so price needn’t be an obstacle to having good wine with food.

I appreciate that there are a wealth of wines in supermarkets that run from $8 – $20 per bottle, and some are good and some aren’t. I’ll try to taste a number of them and give you my recommendations.

Menage a Trois is a playful way of saying that the wine is a blend of three grape varietals, Cabernet Sauvignon, the king of reds, big, structured, dense, with black berry and currant notes, Merlot, Cab’s softer sister red, rounder, fleshier, with cherry notes, and Zinfandel, a brash, in your face red, with raspberry notes.

You have heard, “red wine with meat.” With three red wines in one bottle, this wine is a great wine for pairing with a host of meat dishes from hamburgers and hotdogs to pork shoulder and flank steak. Pasta in an Italian red sauce, Caesar salad; heck, I could drink this wine with just about anything and be happy.

Wine shouldn’t be about inviolable rules, but I will share a few “wouldn’t be a bad idea”s with you along the way.

The “wouldn’t be a bad idea” for today is not overfilling your wine glass just because you have the room to do so. My wine glasses are large, either 16 or 20 ounces, and I pour no more than 4 ounces in my glass. I get to swirl the wine, let it breathe, let the bowl of the wine glass collect wonderful scents, bury my nose in the glass, and inhale all the aroma and bouquet the wine has to give. A sniff and a sip, can change a bite of already good food into something almost transcendent. Doesn’t always, but, oh is it nice when it does!

I can get about six glasses of wine from a bottle at 4 ounces per glass. That means my $8.99 sale bottle of 2008 Menage a Trois is costing me about a buck and a half per glass.

The wine industry should be telling you that you can get a great wine to pair with food at home for about a buck and a half a glass.

That’s a lot more valuable information to most consumers than knowing about another garage winery whose entire release is sold out but just got a 10 page write up in a major wine publication after scoring a perfect 100 points in a possibly not blind tasting.

I’ll be visiting Fetzer and Bonterra in Mendocino County, doing some wine tasting close to home this week, hopefully I will be able to make some more recommendations. I also want to taste some of Topel Winery’s wines, they are also from nearby, but their tasting room is in Healdsburg, so tasting for me will have to wait a bit. I also should be seeing some wine accessory samples arrive this week that a distributer said they would send; I’ll try those out and let you know what I think. I’m also going to try cooking polenta a different way, and I’m going to make another batch of involtini this week. Lots of things to write about, I hope you’ll keep checking in.

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If you do have the time, and are near Healdsburg, CA stop into the Topel Winery tasting room and taste some wines before year’s end. They have a 2007 Sauvignon Blanc, Grace at $130/case ($1.80/glass) , 2004 Hidden Vineyard Cabernet at $190/case ($2.64/glass), and 2005 Cuvee Donnis Syrah at $150/case ($2.08/glass). These prices are discounted 43 – 51% per case, promo codes are “Grace”, “Hidden”, and “Donnis”, and the sale only runs through the end of December.

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Edited to add: A friend, and reader of my blog, Shannon let me know that the 2008 Menage a Trois was $6.99 at Costco. Seriously, at $1.16 a glass, this wine costs less per ounce than the bottled water I bought at the Fairplex in Pomona, CA at the beginning of this month. Buy it, pair it with meat. Thank me later.

 

Wine…here’s what I want to share.

Wine. Just four little letters, wine; but thousands of books have been published on the subject, with hundreds more written every year, countless magazines, periodicals, and trade publications are printed monthly, and writers opine in columns appearing in the newspapers of nearly every city in the world each week.

Wine. What insightful and new bits of information and wisdom do I have to share, that hasn’t been imparted, shared, by numerous others before?

I will likely add nothing new, and yet my experiences, uniquely my own, may trigger memories of similar experiences you hold; and a particular bottle, and the place you tasted it, and the people you tasted it with, may come back to you as clearly as yesterday. Maybe it was yesterday.

I am wine geekier than most. Experienced, a professional’s palate, around wine all of my life, with developed preferences, I am a Frasier Crane without the pretentiousness, without the snobbiness.  Raised on Sonoma County Cabernet Sauvignon and Zinfandel, I love big rich red wines; ideally with a ton of structure supporting accessible forward fruit. If an old friend showed up with a box of chilled white Zinfandel, something I personally have never bought for myself, I would work up a menu to feature the crushed-strawberry-over-ice notes it might have, pour myself a glass, and enjoy time shared with a friend.

The blackberry currant of a Cabernet, or the brambly raspberry and black pepper spice of a Zinfandel, breathed in through my nose buried in a large glass; the wine swirled, aroma molecules breaking free, traveling up my nose, aromas, bouquet, analyzed, information passed on to the brain for comparison with similar previous smelled items. Judgement, memories triggered, new memories being formed.

I love smelling wines. I can happily swirl 4 ounces of wine in the bottom of a 16 or 20 ounce glass, and inhale the wine, breathe in the smells, experience the changes as a newly opened wine’s tannins and alcohol heat flush dissipate and the fruit comes forward. I love to let a wine breathe in my glass, “nosing” it over and over.

I often open a wine to be used at dinner, either in the food as a part of the recipe, or as an accompanying meal beverage – or more often as both. I love wine, I love food, and I love to pour myself a glass of wine to smell and inspire me as I prep a meal’s ingredients. I often spend an hour just breathing in a wine before tasting it.

I have a picture that hangs over my desk, and has hung on the wall of each of the wine industry related offices I worked in over the years; in the picture are an 11 year old me, and my then 7 year old brother, crushing grapes by foot. Any fan of Lucy Ricardo’s I Love Lucy trip to Italy can recognize instantly what my brother and I are doing. I love the picture, because it demonstrates how far back wine reaches into my life.

While I grew up with, and always loved, wine, one of the first wines that made me sit up and take notice was the 1976 Simi Cabernet Sauvignon. As I didn’t turn 21 until 1982, I found it too late and had to purchase the wine as a library release directly from the winery. I think I was spending $50 a bottle 25 years ago. I couldn’t afford much back then, but somehow I managed to always have a couple of bottles on hand for years until the winery ran out.

Fifteen years later, my dad asked me to watch his house when he went on vacation to Italy; and tucked away, I found a bottle of 1976 Charles Krug. I invited a wine loving friend up to the house for dinner, planning to showcase the Krug. Robert Mondavi is one of my wine industry heroes, he is a God, having changed California winemaking for all wineries, not just the winery he created in his own name. Mondavi left his family’s winery, the Charles Krug winery, to make his own wines his own way, and in doing so paved the way for everyone else, including Krug, to make better wines. I looked forward to tasting the ’76 Krug Cab, a winery from a historied family, from an area known for growing great Cabernet grapes, from an incredibly good vintage. Would it have held up? Would it be faded? Would it be vinegar?

Typically, I opened the wine while prepping dinner, and was not thrilled with the nose, it seemed muted, very closed, possibly dead. As time went on, the alcohol flush disappeared, but all that was left was a tannic edge without much fruit. The wine had gone, sadly faded. I sniffed and sipped at 30 minutes, an hour, two hours, three hours. Nothing.

My friend came for dinner, we ate and glanced wistfully at the bottle that never opened up. As I plated dessert, I tried the 76 Krug Cab one more time. Oh My God. a wine aged under dubious conditions for twenty five years, left open to breathe for over 4 hours, finally opened to show off the most amazing array of fruit and leather and herb and spice. Rich, deep and full, our dinner wine became the sweetest non-sweet dessert wine ever.

I remember during barrel tasting weekend in Sonoma County tasting a Zinfandel at Preston Vineyards in the Dry Creek Valley. I was stunned by the flavors, still in the barrel, with lots of growing up yet to do, I was tasting what I thought of as the best Zinfandel I had ever tasted. I was so excited to taste the Zinfandel that would be made from this barrel. When at last the finished wine was blended and bottled, I tasted the newly released Zinfandel and was shocked.

Traditionally, Zinfandel may be blended with some Carignane, just as Cabernet Sauvignon is often blended with some Merlot. There are certain blendings, classic, that are accepted as appropriate and often result in a wine superior to the unblended wines otherwise made. Lou Preston chose to blend the best barrels of Zinfandel I had ever tasted with Cabernet, producing a wine that tasted like no other Zinfandel I had ever tasted. I was horrified, crushed, mourning the loss of what I had imagined.

Ignoring the label, putting aside expectations of what a Zinfandel should taste like, and what this Zinfandel could have tasted like, but tasting this wine as simply a red wine, and asking myself if I liked it or not, I found that I did indeed like it. I liked it quite a bit. I often took visiting friends by the Dry Creek Store for sandwiches, then to Preston Vineyards to buy a bottle of this Zinfandel, and over a few games of Bocce on the grounds of Preston Vineyards I would recount the tale of this wine from barrel to bottle, as I experienced it.

Another powerfully memorable wine is the 1995 Kistler Chardonnay from the Sonoma Coast, near where the Russian River empties into the Pacific Ocean. The Chardonnay seemed to hold every note in the nose and mouth that I had ever experienced in all other Chardonnays combined. It was all there: oak, toast, cream, vanilla, apple, pear, tropical and citrus, clove, caramel, butterscotch, and so much more. It was like tasting 1.5 Liters of flavor crammed into a 750 milliliter bottle. It was like magic, I have never experienced anything quite like it before or since.

I was in a restaurant in the foodie Buckhead section of Atlanta and saw the ’95 Kistler Chardonnay on the wine menu at $60 which is about the same as it cost on release in a store; remembering the magic, with great happiness, I ordered a bottle. The wine came to the table at perhaps a single degree above freezing, all of the amazing notes locked in by cold. This was a truly sad wine experience, to me it seemed criminal. I would much rather have enjoyed the wine at room temperature with the notes flying out of the glass than frozen and unable to escape.

From the 1973 vintage, Mike Grgich made Chateau Montelena a Chardonnay that won first place among the Chardonnays and white Burgundies at the famed 1976 Paris tasting using fruit that was purchased from the Bacigalupi vineyards in Sonoma County. I had a chance to taste wines made by California winemaker of the year Carol Shelton, using these same grapes, but from the superior 1995 vintage, for Windsor Vineyards. I had a stocked cellar of 360 bottles of wines at the time, I did not need more wine, but I found myself buying cases of this incredible Chardonnay.

Carol Shelton made wines that featured the flavors of the fruit, allowing the grapes and what they had experienced while on the vine to express itself in the bottle. One of the most consistent, approachable wines Shelton made year between the years of 1995 and 2000 was her Murphy Ranch Chardonnay for Windsor Vineyards. Legend, true or not I don’t know, is that Carol was able by contract to pick fruit from the Murphy Ranch in the Alexander Valley of Sonoma County before the vineyard owners could harvest the remaining grapes for use in their own Murphy Goode Chardonnay. All I know is that the Carol’s Murphy Ranch Chardonnay made up the largest portion of my collected Chardonnays during this time. I bought bottles from Murphy Goode each vintage as well to do a sort of horizontal tasting, same wine, same grapes, different winemaker.

I could write about the differences of the Chardonnays; the Kistler, the Montelena, the Windsor Bacigalupi Vineyard, the Windsor Murphy Ranch, The Murphy Goode; or about the different areas the grapes come from: Napa or the Russian River Valley, Alexander Valley and Coast appellations of Sonoma County; or about the different vintages the grapes were grown: the late frosts and early rains or the perfect long and warm growing seasons. It is all of this and more that makes wine endlessly fascinating to the wine geek in me; but suffice it to say that wine is alive, it changes, even twin bottles, cellared well, can taste different months apart.

I could write endlessly about wines, and the wineries and vineyards of my family home in Sonoma County, California. I could tell you about learning that wines change by vintage as my first wife and I had a favored wine become a least favored wine when the last bottle of one vintage was consumed and the first bottle of the new vintage was tasted. I could share that Sonoma County with half the wineries of Napa County wins twice as many Gold Medals in National and International wine competitions – and the wines cost less.

I could write about the lesser known wines of the county I now live in, Mendocino. The Chardonnay and Pinot Noir grown in the Anderson Valley; the similarities and differences of these grapes when compared with the grapes from the better known Russian River Valley of Sonoma County, the sparkling wine of Roederer Estate in the Anderson Valley compared to the California Champagne of the Russian River Valley’s Korbel. The lusciousness of Handley’s Anderson Valley Pinot, or the commitment to organic and sustainable farming practices of Mendocino County wineries – even wine giant Fetzer, located just off the 101 in Hopland. One of the most exciting one man wineries I know of is in Ukiah, where John Chiarito’s head pruned vines produce artisanal Italian varietals, Negroamaro and Nero D’Avloa, as well as gorgeously dense Petite Sirah and Zinfandel.

Mostly, when I write about wine, I want to share with you a memory; the taste of the wine, where I was, what I was doing, and who I was doing it with.

There are books dedicated to recommended pairings; red wine with meat, white wine with fish. I have found that any wine is best paired with friends.