A few weeks ago, I met Joe Nagan of Toad Hollow Vineyards at Costeaux French Bakery & Cafe for a morning chat over cups of coffee just a few doors down from the Healdsburg tasting room undergoing renovation.

Toad Hollow World Headquarters on Westside Road, Healdsburg, CA

Joe is the National Sales Manager for Toad Hollow Vineyards and had kindly invited me to meet with him and ask any questions I might have about the winery and wines I might taste for review. Personable, passionate, and knowledgeable, Joe generously fleshed out the history and mission of Toad Hollow.

Cover crop in bloom between the vine rows, lush between rains

Founded by two retirees, Todd Williams and Rodney Strong. Todd Hollow was an opportunity for both to make one more lasting mark in the wine world.

The main office, with porch for serious thinking

Todd Williams, half brother to comedian Robin Williams, worked for Whitehall Lane Winery, as the sales manager for Shafer Vineyards, and honed his wine view at the many bars and restaurants he was involved with.

A view from the office down toward the Russian River

Rodney Strong had sold the winery that bears his name to Tom Klein, but retained the beautiful and bountiful sloping vineyards that ran from his house down to the Russian River.

Mustard in bloom in the vineyards

Together, using Rod’s grapes and winemaking know how and Todd’s national wine sales ability and hospitality industry tested tasting room welcome, the pair created wines of incredible quality and at an unbelievably affordable price that are readily available in 48 states. Toad Hollow Vineyards is just about as Sonoma County as a winery can get.

Green and yellow abounds in the vineyards, but the vines are empty

The idea that great wine can’t be utterly approachable, and even fun, clearly never occurred to Todd and Rod. Wine labels and winery iconography feature Toads (Todd) and Badgers (Rod) from Kenneth Grahame’s children’s book The Wind in the Willows, while wine names include Eye of the Toad and Amplexus, the latter a reference to amphibian “whoopee making.”

The path to the World HQ office door

Sadly, both Todd Williams and Rodney strong have passed away, but Frankie Williams, Todd’s wife, continues to helm the winery.

Frankie Williams has been described to me by more than one person as the “heart” of Toad Hollow. Frankie has had offers and opportunities to sell the winery, she could have sold and retired, but she didn’t. Frankie Williams is the reason that Toad Hollow continues to maintain the feeling of being a family business instead of feeling like just another interchangeable cog in a larger winery conglomerate’s operations.

The sign helps visitors find the tasting room on Healdsburg Avenue

Recently, I stopped by the beautifully renovated tasting room in Healdsburg just one block north of the downtown Plaza at 409A Healdsburg Avenue, and tasted wines with the tasting room team of Jim Costa and Debra Rickards. Two years in a row, the Press Democrat sent reporters undercover to all of the over 150 winery tasting rooms in and around Healdsburg, and for two consecutive years Toad Hollow was named the “friendliest tasting room in Healdsburg.” Together, Jim and Debra (it would be horribly unToadian and stuffy to refer to them as Costa and Rickards) provide the first class, friendly, inclusive and fun wine tasting experience that epitomize Todd Williams’ influence from his days providing customer service in the hospitality industry.

Prices already low, lowered, then end of vintage wines put on further sale.

During my visit, another taster visiting from out of state, remarked that, “the quality high and price low is a unique relief,” before purchasing two cases of mixed bottles.

Todd Williams

As I tasted the wines of Toad Hollow Vineyards, either at home with food, family and friends, or by themselves at the tasting room I kept noting that the wines were soft, drinkable, approachable, fruit forward, delicious; over and over the word “soft” appears in my notes. As a group, the wines of Toad Hollow Vineyards are without pretension, they are just simply delicious.

With the opportunity to choose beautiful wood like this, why would anyone choose stone for a bar?

You don’t have to try to understand these wines, you just need to taste them and marvel at what the Toad and Badger have wrought.

2008 Chardonnay, Mendocino, Francine’s Selection UnOaked – $12.99


Accounting for nearly 40% of all sales, this wine is made from grapes grown near Boonville in Mendocino’s Anderson Valley, an area known for high quality Chardonnay and Pinot Noir fruit.

Pale straw in color, with aromas of fruit, apple and grapefruit.

The wine undergoes 100% malolactic fermentation and is held in stainless steel tanks, no wood; the result is a round, soft, deliciously drinkable wine with flavors of apple, pear, and citrus. Crisp and sweet, nice acidity and medium long mineral finish.

A nice alternative to oaken and over-oaked Chardonnays, it has been described as Todd’s response to 1990 Chardonnay.

The crisp fruit expression makes me want to pair this wine with some shellfish more typically paired with a Sauvignon Blanc. Nice weight, body, taste and texture. A really terrific food Chardonnay.

2008 Dry Pinot Noir Rosé, Sonoma, Eye Of The Toad – $8.99


A French Bandol styled dry rosé wine, beautiful rich purpley pink, nose of rose petal and fruitless directly to crushed strawberry over ice flavors with good acidity.

Wonderful blush wine for those who want a rosé that isn’t cloyingly sweet – this wine isn’t sweet at all, it is bone dry which makes the fruit expression all the more notably clear.

This wine and a sesame crusted seared tuna, perfect Summer evening. Oh, and a date, I forgot the date.

2007 Pinot Noir, Russian River, Goldie’s Vineyard – $19.99


Goldie’s Vineyard is named for Rod’s mom Goldie.

Nice acidity making you want another taste.

Great, round, smooth, soft, delicious rose and soft cherry flavors making you want another taste.

Face it, you’re going to want another taste.

2007 Zinfandel, Paso Robles, Cacophony – $13.99

Soft. Unbelievably approachable. I love Zinfandel, but many folks who don’t love Zinfandel will love this one.

Juicy raspberry jam fruit on a soft tannin background. All the fruit with just the right notes of spice, cocoa, and pepper.

Lushly drinkable.

I would love to pair this with some of the wild north coast venison or boar I hunted in my youth. Lamb would also provide the right wildness to pair with this wine.

2005 Merlot, Russian River, Richard McDowell Vineyard – $17.99


I opened up the 2005 Merlot Reserve, Richard McDowell Vineyard, Russian River Valley, 14.5% alc, to pair with a hearty beef stroganoff I was cooking. It was a beautiful rich purpley burgundy color. I used a cup of the Merlot in the recipe in place of water, and I served the stroganoff with the wine.

My first thought, putting nose to glass was “WOW, that’s a nose!”

The nose is just full of big, bold, juicy, ripe fruit. Deeply floral, plum, rose, dark stone fruit, black cherry, black berry and cassis.

The mouth is incredible smooth and drinkable, open, and ready (I forgot it was a 2005) to drink. Black cherry and black berry, anise. Nice balance of acid and tannin.

A really soft wine with a nice lingering tapering finish.

The wine is gorgeously elegant, loaded with lush fruit through and through.

Thoroughly delicious and a QPR (quality to price ratioo) steal at $16, the 2005 Toad Hollow Merlot reserve is made from 100% Merlot grapes grown on a sandy bench three miles south of Healdsburg and Toad Hollow proudly claims a wine that demonstrates a sense of place, or terroir.

I poured myself a second glass about an hour after dinner, for dessert, and as I put my nose to the glass, again my first thought was “WOW!”

Translated, that means I loved this wine and was just completely impressed and delighted with it.

Several weeks after first tasting this wine at home, I was delighted to hear some visitors attempt to pass over this wine at the tasting room, Jim and Debra’s cries of “noooo” were joined by my own. This is another wine where the result is so much better than the boring offerings of so many other wineries. The folks who didn’t want to taste Merlot ended up buying a bottle.

2006 Rod’s Pride, Russian River Valley Pinot Noir Reserve – $39.99


Four clone, single vineyard, 100% Pinot Noir.

Darker, richer fruit tones of black cherry, blackberry, and brambly raspberry, elegantly balanced acid and tannin. Soft and smooth. Weightier body.

A special meal for a special wine; I paired this Pinot Noir with grilled teriyaki marinated fresh wild salmon, served on a Thai Som Tom inspired salad of shredded green papaya, orange carrot, purple cabbage, and red grape tomatoes dressed with passionfruit mango salsa that I buy at the Island Deli at Lucas Wharf in Bodega Bay.

2005 Cabernet Sauvignon, California, Concinnity – $15.99


Cabernet Sauvignon with a touch of Petite Sirah, Syrah, and Cabernet Franc, the grapes coming from Napa, Paso Robles and Lake County.

This wine is a joy, one of those wines you can happily sniff forever before even tasting.

Soft tannings that you can drink right through to flavors of lush blackberry and blueberry fruit.

Juicy and delicious. While it pairs with a glass just fine, I would love to taste this wine with a good steak.

Amplexus Crémant Brut Sparkling Wine, Limoux, France – $15.99


Light yeast, lightly streaming bubbles and crisp apple and cream flavors mark this blended sparkling wine of Chardonnay, Mauzac, and Chenin Blanc grapes.

Completely drinkable, and lovely flavored. Perfect balance of crispness and fruit.

Risqué, Methode Ancestrale, Sparkling Wine, Limoux, France – $13.99

I poured Toad Hollow’s Risqué, a low alcohol, good sweetness, 100% Mauzac bubbly with boneless chicken wings for Superbowl snacking and drinking.

This sparkler has great tart green apple and pear fruit, nice bubbles, and non cloying sweetness. Crispness of fruit cuts through bbq sauces on boneless wings, and is balanced by light sweetness.

Perfect pairing.

A note about prices: many of these wines are less than indicated, on sale, at my local store, one example is the $15.99 Merlot officially being listed at $2 more.

Erik the Red, an 18 varietal proprietary blend Toad Hollow wine, explains the Viking helmet on the back bar.

I write about wine, hoping to influence regular folks to try wine with a meal instead of iced tea or soda, trying to demystify wine, looking for great wines at affordable prices. In the wines of Toad Hollow Vineyards, all of my goals are met.

Debra Rickards pouring Toad Hollow wines for tasting room visitors

A perfect winery would eschew pretension, focusing on drinkably delicious fruit forward wines that taste great by themselves but pair well with foods, treat their customer well, and would remember to inject some fun and joy in what they do – all at prices that folks can afford to be able to make wine enjoyment an integral part of daily life. By that definition, mine, Toad Hollow Vineyards is a perfect winery.

Debra Rickards and Jim Costa of Toad Hollow Vineyards’ tasting room

DISCLOSURE: I received 5 bottles of Toad Hollow wines to sample – the others reviewed above were tasted at the tasting room

While I wanted to save my reviews of Toad Hollow’s wines for a featured winery piece to come soon, I have to take advantage of a recent picture I took of the Raven Theater Marquee in Healdsburg, CA.

I opened up the 2005 Merlot Reserve, Richard McDowell Vineyard, Russian River Valley, 14.5% alc,  last week to pair with a hearty beef stroganoff. It was a beautiful rich purpley burgundy color. I used a cup of the Merlot in the recipe in place of water, and I served the stroganoff with the wine.

My first thought, putting nose to glass was “f***, that’s a nose!” I’m not great at self editing my interior monologue, and clearly I am prone to the occasional curse in my private thoughts.

The nose is just full of big, bold, juicy, ripe fruit. Deeply floral, plum, rose, dark stone fruit, black cherry, black berry and cassis.

The mouth is incredible smooth and drinkable, open, and ready (I forgot it was a 2005) to drink. Black cherry and black berry, anise. Nice balance of acid and tannin.

A really soft wine with a nice lingering tapering finish.

The wine is gorgeously elegant, loaded with lush fruit through and through.

Thoroughly delicious and a QPR (quality to price ratioo) steal at $16, the 2005 Toad Hollow Merlot reserve is made from 100% Merlot grapes grown on a sandy bench three miles south of Healdsburg and Toad Hollow proudly claims a wine that demonstrates a sense of place, or terroir.

I poured myself a second glass about an hour after dinner, for dessert, and as I put my nose to the glass, again my first thought was “f***!” Translated, that means I loved this wine and was just completely impressed and delighted with it.

Disclosure: I received the 2005 Toad Hollow Merlot Reserve reviewed as a sample.

_____

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White Zinfandel is the gateway wine for many wine drinkers, an introduction to wine through the light, pink, and delicious accident of winemaking often leads people to try the harder stuff; Gewurtztraminer, Riesling, Sauvignon Blanc, Chardonnay, Pinot Noir, Merlot, that other Zinfandel, and Cabernet Sauvignon.

In a future article, I’ll talk about that path to the hard stuff, to Cabernet Sauvignon, but today is all about White Zinfandel.

Zinfandel is a red grape and is used to make the red wine Zinfandel. Squeezing almost any red grape, including the Zinfandel grape produces a clear juice. It is by putting the skins back in contact with the juice during fermentation, sometimes aided by punching the skins down into the juice or pumping the juice over the skins, that the color from the skins is imparted to the juice. This is, in short, how red wine becomes red.

Although there is some evidence that Zinfandel may have been made into a White Zinfandel as early as 1869 in Lodi, CA; Sutter Home Winery in the  Napa Valley is generally credited with making the White Zinfandel you are familiar with in the 1970’s, quite by accident.

Sutter Home had already been making a clear juice white wine from Zinfandel grapes, fermented to dryness in the early 1970’s, which tasted nothing like what you are familiar with today, but was called white Zinfandel.

Alcohol occurs during the fermentation of grape juice into wine when yeasts consume and convert sugar into carbon dioxide and alcohol.

In 1975, Sutter Home has some Zinfandel juice experience a stuck fermentation, where the yeast just stopped consuming sugar. The result was considered to be defective, sweeter and lower in alcohol than desired. The odd wine was put aside for possible blending into other wines later. Before blending, a winemaker tasted the sweet, lower alcohol, pink wine and liked the taste. Thus was born the White Zinfandel everyone is familiar with today.

Sutter Home Winery is the creator of White Zinfandel…by accident.

Now wineries can stop the fermentation cold, literally; freezing the outside of the tank can stop the fermentation process inside the tank. White Zinfandels can be made with very high sugar and low alcohol or very low sugar and high alcohol, or any point in between.

I drink Zinfandel, the original red wine. I do not drink White Zinfandel with much frequency. The reason I drink Zinfandel instead of White Zinfandel is a matter of preference. I prefer all dry red wines to all sweet white and rosé wines. But I do drink sweet white, rosé and White Zinfandel on occasion – often because they are the perfect wine for a pairing.

I found a video with a wine knowledgeable gal spouting some of the most foolishly snobby declarations; she actually spent time to create a video dedicated to putting down White Zinfandel and people who enjoy White Zinfandel. I am saddened to say that she is not alone in her superior attitude. I have written before of my disappointment with the job the wine industry does marketing its product and with the wine writers writing for each other, out snobbing each other, instead of writing for regular folks – there are in fact some very good, unpretentious wine writers out there, but too few make it to print in my opinion.

Snobby wine gal video: http://www.ehow.com/video_2290320_why-avoid-drinking-white-zinfandel.html

Sutter Home claims that 1 in every 10 wine bottles opened in America, a full 10%, is White Zinfandel. Many of the most expensive Champagnes in France are a rosé bubbly. I find the wine snob attitude, a tendency to look down on “lDanesser” wines and the people who enjoy them, is usually from people who think they know wine – but don’t.

People new to wine appreciate the accessibility of White Zinfandel, it is easily enjoyed. People who have been around the industry a long time appreciate that many people would not come to wine at all if it weren’t for White Zinfandel; and take away 1 in 10 wine bottles being opened in America, and you’ll see layoffs in the industry.

It is only the pseudo connoisseur that rushes to judge an entire segment of wine “inferior”. Typical of those who do not have true knowledge or ability, they put something down thinking it builds them up. Neither new to wine, or genuinely wine knowledgeable, these people are asses, plain and simple. Let them sit at home alone fondling their Dana Estates’ 2007 Lotus Vineyard Cab in the dark.

Show me a party with White Zinfandel and I’ll show you a party with some fun people, a party likely to be more animated than a serious consideration of flights from top producers of Pinot Noir. I’m not knocking Pinot Noir, I dearly love it; I’m just saying White Zinfandel is fun. and fun is often too lacking in wine.

White Zinfandel, like any other wine, changes winery to winery, appellation to appellation, and vintage to vintage. Winemaking choices play an even greater role in creating variation between labels. The color varies from a pale golden blush to an orange sunset, from a salmon color, to pink and even a darker purpley pink. White Zinfandel is most often sweet, but again there is variety, with bottles ranging from rather dry to very sweet.

When I worked for Windsor Vineyards, our winemaker Carol Shelton made a White Zinfandel out of 100% Zinfandel grapes, even though she could used just 75% Zinfandel and blended in a much less expensive grape, and still, by law, called it a White Zinfandel. DeLoach Vineyards also made a 100% Zinfandel White Zinfandel at the time. For some wineries, making a quality wine is more important than making an inexpensive wine. Carol Shelton is America’s most awarded winemaker and has been named Winemaker ofthe year on more than one occasion. Carol, who made great white Zinfandel, and an exciting Provence styled rosé, is the epitome of class.

I always enjoyed a crushed strawberries over ice quality when tasting Carol Shelton made Windsor Vineyards White Zinfandel. Other notes you may find when sipping a White Zinfandel include raspberry, cherry, blackberry, and citrus. Lighter in style, this wine pairs well with many of the lighter dishes of summer.

White Zinfandel is the name of one rose or blush wine made from Zinfandel grapes, but the same process of creating a white or rosé wine from red wine grapes can be used to create White Merlot, White Cabernet, White Pinot Noir, or any other white red wine varietal wine.

Put simply, White Zinfandel (and other rosé or blush wine made from red wine grapes) is often the perfect summer sipper, whether at a picnic, a party, or at the table.

Last year, a friend wanted to come out to Sonoma County and spend a week tasting wines together. She does not drink dry red wines and would not have enjoyed a vacation built around tasting Cabernet Sauvignon and Zinfandel. She does not drink white wines, so Chardonnay and Sauvignon Blanc was out. She does enjoy the occasional glass of Beringer White Zinfandel, so I built a vacation throughout the north coast around tasting award winning blush and rosé wines.

White Zinfandel presents many different flavors because there are so many different ways to make a White Zinfandel; blending choices, sweetness levels, and more make for an infinite number of different White Zinfandels. I could suggest pairings, White Zinfandel with Hawaiian pizza, White Zinfandel with pork salad; but the best thing to pair White Zinfandel with is some unpretentious friends.

I would rather drink White Zinfandel from a jelly jar with fun friends with class, than the Lotus Vineyard Cabernet from Riedel stemware with an ass. Just sayin’.

I have not tasted a White Zinfandel, or other blush wine, in too long. In place of personal recommendations, here is a list, by no means complete, of award winning north coast White Zinfandel and other blush or rosé wines:

Adobe Road Winery – www.adoberoadwines.com -2008 Rose, Sonoma Valley $18

Alexander Valley Vineyards – www.avvwine.com – 2008 Rosé of Sangiovese, Wetzel Family Series, Alexander Valley $12.

Balletto Vineyards – www.ballettovineyards.com – 2008 Rosé of Pinot Noir, Russian River Valley $16.

Barefoot Cellars – www.barefootwines.com – NV White Zinfandel, California $7

Beringer – www.beringer.com –  2008 White Zinfandel,California Collection, California $6

Black Stallion Winery – www.blackstallionwinery.com – 2008 Rose, Napa Valley $22

Bonny Doon Vineyard – www.bonnydoonvineyard.com – 2008 Vin Gris de Cigare, California $15.

Bonterra Vineyards – www.bonterra.com – 2008 Rosé, Organic Grapes, Mendocino County $14.

Buena Vista Carneros – www.buenavistacarneros.com – 2008 Rosé of Syrah, Carneros $25.

Charles Creek Vineyard – www.charlescreek.com – 2008 Rose, Napa Valley $16

Dacalier Wine Co. – www.dacalier.com – 2008 Grenache/Carignan, Premier Rose, Lake County $16

Fichtenberg Vineyards – www.fichtenbergvineyards.com – 2008 Pinot Noir Saignee, Carneros $18

Fleur de California – www.fleurdecalifornia.com – 2008 Pinot Noir Rosé, Vin Gris of Pinot Noir, North Coast $13

Folie a Deux – www.folieadeux.com– 2008 Menage a Trois Rose California $12

Forest Glen Winery – http://en.wikipedia.org/wiki/Bronco_Wine_Company -2007 Shiraz Rose, Magenta Rose, California $9; 2008 White Merlot, Forest Fire, California $9

Gregory Graham – www.ggwines.com – 2008 Estate Rose, Crimson Hill, Red Hills, Lake County $12

D.H. Gustafson Family Vineyards – www.gfvineyard.com – 2008 Rosé of Syrah, Dry Creek Mountain Vineyard, Dry Creek Valley $20

Heitz Wine Cellars – www.heitzcellar.com – 2008 Rosé, Grignolino, Napa Valley $19

Kelley & Young Wines – www.kelleyyoungwines.com – 2008 Kathleen Rose, Alexander Valley, Robert Young Vineyard $24

Kendall-Jackson Winery – www.kj.com – 2008 Malbec Rose, Grand Reserve, Napa Valley $18

Kenwood Vineyards –  www.kenwoodvineyards.com – 2008 Pinot Noir Rose, Russian River Valley $14

McDowell Valley Vineyards – www.mcdowellsyrah.com – 2008 Grenache Rose, McDowell Valley $15

Navarro Vineyards – www.navarrovineyards.com – 2008 Rose, Mendocino County $15

Pedoncelli Winery – www.pedroncelli.com – 2008 Dry Rose of Zinfandel, Dry Creek Valley $10

Round Hill – www.roundhillwines.com – 2008 White Zinfandel, California $5

Rutherford Hill – www.rutherfordhill.com – 2008 Rose, Napa Valley $20

V. Sattui Winery – www.vsattui.com – 2008 Rosato, North Coast $16; 2008 Gamay Rouge, California $18

Shannon Ridge Winery – www.shannonridge.com – 2008 Wrangler Rose, Ranch Collection, Lake County $16

Sol Rouge – www.solrouge.com – 2008 Rose, Lake County $18

Sutter Home Winery – www.sutterhome.com – 2007 White Zinfandel, The Original, California $4; 2008 White Zinfandel, The Original, California $4; 2008 White Merlot, California $5

Titus Lombardi – www.titusvineyrds.com – 2008 Rose of Syrah, Mendocino $13

Toad Hollow Vineyards – www.toadhollow.com – 2008 Pinot Rose, Eye of the Toad, Sonoma Coast $9

Valley of the Moon Winery – www.valleyofthemoonwinery.com – 2007 Rosato di Sangiovese, Sonoma County $14; 2008 Rosato di Sangiovese, Sonoma County $14

Waterstone Winery – www.waterstonewines.com – 2008 Rose of Cabernet Sauvignon, Napa Valley $12